4-day-headerAPRIL 30-MAY 3, 2017  .  FREDERICKSBURG, TX

a girlfriends’ getaway for dream defenders

Join us for our second Camp Well experience. Imagine a modern twist to your childhood summer camp days. Instead of sleeping in bunkbeds and dining in mess halls, we will be lodging at Hoffman Haus, a luxury bed and breakfast in the heart of Fredericksburg, Texas. This Camp Well session will be a more intimate experience and perfect for coming with your best friend or dream defender! Ever since we launched The Well Studio we have longed to gather and encourage this weary tribe of dreamers and doers and entrepreneurs….to create a space where we could all reflect, refocus and rest in the midst of our busy full lives. We dream big dreams and try to do it all and often times get distracted, off course and weary in the process. So we invite you to join us next spring at CAMP WELL.


Camp Well 2016 Fall . Denver, Co . photo by Leah Michelle


aka location


Our base camp will be the beautifully Hoffman Haus where our workshops and sessions will be hosted during the days. All pricing for this session includes lodging. (note: this is different from our past Denver session)

The two closest airports are:
Austin–Bergstrom International Airport – 1hr 30min from Fredericksburg
San Antonio International Airport – 1hr 10min from Fredericksburg


aka: the details


Camp Well will be four days of the perfect balance of workshops, breakout sessions, one on one mentor sessions, an outdoor experiences that will be the catalyst for:

  • Reflecting on our gifts & identity and shedding fear and distractions
  • Refocusing our values and priorities
  • Resetting our goals with strategy
  • Resting from the busy and overwhelm
  • Rejoicing in the Lord’s authorship of it all, lots of laughs, late night chats and wine of course


Camp Well is for the woman who needs a break from the busy to rest and refocus on the big dreams she has in life, ministry and/or business. It’s the perfect experience for:

  • The overwhelmed dreamer who doesn’t know where to start
  • The weary doer who needs rest
  • The busy business owner who needs to reset her strategies and find answers to questions
  • The inspired servant who wants to start a non-profit
  • The unvalued leader who needs to be reminded of their “why”
  • The lonely mom who has lost her identity
  • The ambitious professional balancing career and dreams

It doesn’t matter if you are already living the dream or still dreaming up the dream Camp Well is an experience for you. The team does an incredible job creating a personalized environment for your soul to breathe while filling you up with inspiration, strategy and challenging goodness to marinate on for months to come. You will leave with vision, clarity and a restfulness about your heart that perhaps you haven’t felt in a long time.

Carey Bailey

Life Coach, Camp Well 2016, careybailey.com

We have curated an experienced team of camp counselors that will serve as mentors, dream defenders and cheerleaders as you sort through your dreams and pray through them all.  Below is a list of topics we will be covering each day. Day two will consist of breakout sessions that will be strategically designed for your needs. We will be engaging over the next few months with our registered attendees to find out exactly what you need and craft sessions to meet those needs. Topics may include: branding, marketing, PR, social media, starting/running a non-profit, ministry leadership, creating a family mission, self publishing in addition to others.

day 1 // welcome

  • Check into hotel anytime at 3pm
  • 4:15p Sessions begin
  • 6:00 Cocktail Reception
  • 7:00p Dinner

day 2 // let’s dream

Sessions throughout the day will include the following:

  • Identify how you are uniquely made and gifted
  • Reflect on your personal values
  • Define what success looks like for you
  • Dreamscaping
  • Shedding distractions, fears and comparison
  • Dreaming God’s way

day 3 // let’s do

Sessions throughout the day include:

  • Prioritizing our dreams
  • Strategies for next steps
  • Collaboration
  • Outsourcing & Resources
  • Productivity & Organization
  • Myths about Money & what the Bible says
  • Discipleship & The Gospel  – what does this mean for dreamers and doers
  • Breakouts & Mentoring- this is where we really drill down and create smaller group sessions and mentor opportunities.

day 4 // let’s go

  • Breakfast
  • Recap and Goodbyes
  • Send off to do amazing things!
aka: your dream defenders, mentors and cheerleaders

All of our camp counselors have earned badges in the following areas….



designer, strategist, gypsy soul

After redefining what success was to her, Jenn left a six figure international job to run her own creative strategy, graphic + web design studio. The sacrifice was so worth it and she has never looked back. She has experience in product development and sourcing as well as launching brand and product lines. She co-founded The Well Studio from a desire for Christian women to celebrate their unique gifting, shed distractions and dream big.



photographer, mom, encourager

Kelly Rucker is a wife, mom and photographer living in beautiful Austin, Texas. Kelly believes love and servanthood are the greatest callings in her life. As co-founder of The Well Studio, her mission is to uplift women in all seasons of life, ultimately leading them back to the Cross.



entrepreneur, brand strategist, speaker

Marshawn is passionate about helping women craft their brand message so that they can make an impact where God has called them. She is a Reinvention Strategist helping womenpreneurs & influencers maximize, monetize & magnify their divine gifts with #Godfidence.



entrepreneur, working mom, pastor's wife

Kat Armstrong wears many hats, including speaker, writer, non profit Directorentrepreneurpastor’s wife and mother.  She has built a product based business in the midst of all she does, successfully getting her product picked up by countless media outlets as well as Nordstrom and Neiman Marcus. She has a passion for influencing women by meeting them right where they are, at the crossroads of faith, family, business and culture.



digital nomad, entrepreneur, brand creator

Cassie is a true dreamer and doer to her core. Her passion for adventure lead her to create an online course that teaches how to work online and travel the world (yes at the same time!) without a backpacker’s budget! She also helps dreamers brand their message and mission through her business Digitally Brewed.




hope giver, adoptive mom, ministry leader

After having a still born, a miscarriage and then losing two children – Charlie in 2003 and Louisa in 2005, Tova’s life was rocked.  Jesus quickly pulled her out of quicksand with a call to ministry. Tova has a fierce love for Jesus and the hope He has not only brought to her life – but the hope and pure joy He can bring to ANY life.  Tova’s message is one of hope, joy and abundance.  In 2010, Tova adopted 3 children from Ghana.  She loves being a momma – watching her children perform or play sports, teaching, preaching, road trips, anything outside and long Sunday naps.




productivity guru, teacher, product creator

Tonya loves to talk all things productivity and systems whether is personal life or business. She wants to see women find more life and freedom in their days by planning well. Her passion for teaching and organization birthed her business, InkWell Press – products and systems that help bring harmony and balance to lives of women.




encourager, mom, business owner

Lindsey is the heart of soul behind her curated gift business, Bottle of Tears. After suffering years with Lyme Disease and raising a sweet adoptive girl with trauma, she knew God was calling her to love and serve others who were also suffering. Her compassion birthed out of that suffering is an incredible story of how the Lord chooses to use ALL of us.



value guide, empty nester, life coach

Sharon has spent three decades helping people discover their strengths, embrace their story, and move toward their potential. Her greatest joy is helping people grow and thrive as they move their stories forward with greater intention.


encourager, mom, photographer

Claire’s body of work portrays a unique blend of artistic photojournalism and professionalism. Yet what sets Claire apart is her contagious spirit and keen focus on building and maintaining relationships. Claire not only captures the beauty of her subjects , but she has a knack at capturing the passion and enthusiasm behind the culinary delights she photographs.



aka: the cost


  • Meals – All meals and cocktails
  • Lodging – (different from our Denver experience) one ticket includes a king or queen single bed room that will be shared with one other person
  • Offsite experiences – includes transportation to and from
  • Sessions – Full access to workshops and breakouts that cover both life and business – tailored to your needs
  • Mentoring – Opportunities to meet one-on-one with our camp counselors
  • Pre-camp consult – within the 2 months before Camp Well, you will get to do a one-on-one 30 minute consult with one of our camp counselors.
  • Gifts from our amazing sponsors
  • Headshots taken by our camp photographer
  • Surprise upon surprise – we promise it will be an experience like no other


  • Travel – There are two major airports within in an 1.5hr drive to Fredericksburg: Austin & San Antonio. Feel free to rode trip, fly or connect with other campers coming


Honestly, I loved that there was not a “100,000 followers” speaker for the first Camp Well. Every speaker was SO uniquely gifted and perfect for their topic. It reminded me over and over again that my platform doesn’t have to be huge in the world’s eyes to be valuable. I keep reminding myself of the phrase “obedience over outcome” over and over. Such good truths. (and the fact that the entire conference could have been put in an Anthropologie catalog)

Camp Well

Fall 2016 Camper

aka: questions you may still have
When should I book my flight to arrive?

We will have a Pamper Station at the hotel for all our weary travelers to freshen up. It will be open from 2p-5p on Sunday the 1stt. You can check into Hoffman Haus any time after 3pm.  Our Welcome Session begins at 4:30 and cocktail reception begins at 6:00. The airport is about 30min from downtown. If you want to arrive earlier you can check your bags into the hotel and explore main street. There is plenty within walking distance.

What if I am not an entrepreneur, should I come?

Yes. This experience is for dreamers, doers, builders, creators, makers, ministry leaders, non-profit starters…..any woman who has a dream to live life or do work with great purpose, using the unique gifts and talents that God has given her.

Do I have to be a Christian to attend?

You do not need to be a Christian to attend. But we will be honest and forthcoming as to what to expect. The foundation of our event is faith based reflecting our trust in Jesus Christ. We will be talking about God and how He is the author of our dreams and giftedness as well as praying at different times throughout. We desire everyone to come as they are.

What do I need to wear?

We are adament everyone feels comfortable. There is no dress code and we won’t be having any fancy dinners. We want you to dress comfy. The average high is 81 and the average low is 65. We will be outside in the evenings so dress accordingly. There will be one outdoor “easy” hike – so bring appropriate clothes. There will also be an “optional” yoga session.

How do I find a roommate?

We are calling this Camp Well session – the girlfriends’ dream defender weekend – it’s the perfect session to come with our bff! This session at Hoffman Haus is a different experience in that you will be sharing a queen or king bed with your “bunkmate”. If you have a friend coming with you, either buy both tickets for the same cottage OR make sure your friend buys at the same time.  If you happen to register for a cottage and don’t have a friend joining you, we will place you with the other person who purchased that same cottage.

Are we doing any difficult hikes or physical activities?

Nothing difficult. We are no super athletes so we are not expecting anyone else to be:) There will be an optional “light” yoga session as well as a low key hike. If you are concerned you may not be able to participate, feel free to email us with concerns.

Will we be only be talking about business?

NO! Our first day sessions are focused on identity, gifts, values and goals that can be applied to both life or business. But we will be crafting our breakout sessions to drill down more on specific business (and life) strategies based on the needs of the campers. For example these could cover: creating a family mission statement, leading in ministry, branding/marketing, productivity, creating more time & money, etc.

Are we camping out?

Although we think glamping is fun, we will not be camping out. We will be laying our heads each night on comfy beds at the Hoffman Haus. We LOVE the idea of channeling our summer camp days and spreading the this laid back adventurous theme through our experience.

Can I bring my kids or family?

We desire this time away is focused solely on you, so we strongly encourage you to make arrangements for your children to stay back at home with family or friends. This time is for you to focus on you, enjoy late night chats and spend some much needed time alone with the Lord.

What is the agenda?

We are so excited about ALL of the surprises we have planned throughout the 4 days. But here is a tentative schedule: Sunday April 30

  • 4:30 – Welcome Session
  • 6:00p-7:00p – Cocktail hour
  • 6:45p – Dinner

Monday May 1 -Let’s Dream – work through values, mission, fears and do some dreamscaping.

  • 8:00a – Breakfast
  • 9:00a – 12noon – Morning Sessions
  • 12noon – Lunch
  • 1:00-5:30 – Afternoon Sessions & Free time
  • 5:30p-6:30p – Happy Hour
  • 6:45 – 10:00 – Dinner

Tuesday May 2 – Let’s Do – goals, strategies, action steps, breakouts designed for your individual field of interest, time for one on one mentoring with our camp counselors 

  • 8:00a – Breakfast
  • 9:00a – 12noon – Morning Sessions
  • 12noon – Lunch
  • 1:00-4:30 – Afternoon Sessions & Free Time
  • 4:45p-6:45 – Offsite Experience
  • 6:45 – 10:00 – Dinner

Wednesday May 3 – Let’s Go

  • 8:00a – Breakfast
  • 9:00a – 12:00a – Closing Sesssion

All pricing and payment plan info in registration link

If you would like to join us as a Brand Partner for Camp Well, shoot us an email!
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