You have an idea for a book. You have words that you believe could offer hope or humor or perspective or promise, even in the midst of struggle or pain. But here’s the thing:

You have no idea where to begin.

INTRODUCING

THE PUBLISHING TRACK

A LAUNCH WELL SUMMIT

 

Live in Austin, TX  //  August 16, 2018  //  6:00-9:30pm

Spend 3.5 hours with 2 industry experts in publishing and marketing. Learn what you can be doing right now to build a solid foundation, the next steps you can take to move forward and what it’s going to take to get your message into the hands of those who are looking for answers. We’ll share a good meal, get questions answered and help you connect with a community of fellow wordsmiths who we believe will become your dream defenders as you learn to put away competition and cheer one another on.

From the outside, the world of book publishing & marketing can be a mystery at best, and intimidating at worst. Like any industry, there are insider terms, an in-depth process and trade secrets that unless you’ve walked through it can feel foreign. One of the questions we are asked most often is, how do I even get started? And second is, what’s considered a viable platform?

In this first ever mini-workshop, we’ve partnered together to provide you with a comprehensive overview on how to find an agent, the publishing process, and the importance of branding your message.

Find an Agent

  • What an agent does
  • How to determine if you need one
  • How to find an agent that is a good fit
  • 3-pronged approach they use to make decisions

Get Published

  • The importance of a strong proposal and tips on what should be included
  • Why projects get rejected
  • The internal process for acquisition

Brand your Message

  • Demystifying thoughts around platform
  • What all does branding involve
  • Establishing your unique message

Build your Brand

  • How to build a brand
  • Creating an online presence through website and social media
  • Budget Friendly Outsourcing Tips

JANA BURSON

Literary Agent with The Christopher Ferebee Agency

Jana has 14+ years of experience working in the publishing industry. She started out in 2003 working in publicity at Thomas Nelson Publishers. By 2005 she was the Director of Publicity for the Hachette Book Group, Nashville Division where she oversaw the orchestration and execution of campaigns for a large number of New York Times bestselling titles. Rounding out her experience prior to becoming a literary agent, Jana transitioned to Acquisitions Editor in 2010 for the Hachette Book Group and had the pleasure of acquiring and editing multiple bestselling authors. In 2014, Jana left Hachette and launched The Burson Agency, which has provided both literary agent services and various consulting services.

In 2016, Jana joined The Christopher Ferebee agency and continues to represent inspiring and life-changing books from men and women that want to impact culture one heart at a time.

The Christopher Ferebee Agency  // instagram

JANA BURSON

Literary Agent with The Christopher Ferebee Agency

Jana has 14+ years of experience working in the publishing industry. She started out in 2003 working in publicity at Thomas Nelson Publishers. By 2005 she was the Director of Publicity for the Hachette Book Group, Nashville Division where she oversaw the orchestration and execution of campaigns for a large number of New York Times bestselling titles. Rounding out her experience prior to becoming a literary agent, Jana transitioned to Acquisitions Editor in 2010 for the Hachette Book Group and had the pleasure of acquiring and editing multiple bestselling authors. In 2014, Jana left Hachette and launched The Burson Agency, which has provided both literary agent services and various consulting services.

In 2016, Jana joined The Christopher Ferebee agency and continues to represent inspiring and life-changing books from men and women that want to impact culture one heart at a time.

The Christopher Ferebee Agency  //  instagram

WORKING WITH JANA

Jana speaks from not only a place of experience, but wisdom as well. I love working with her because of the years of knowledge she brings to the table and the care and concern that she exhibits in everything she does. Love, love, love her!

 

 

Candace Payne

Author of Laugh it Up!

I probably never would’ve set foot into the publishing world without Jana Burson. I had no idea where or how to start. I was in need of an honest opinion and clear direction. The questions swirled around in my head until I was introduced to Jana. Having been part of the publishing industry for years, she came with vast knowledge, expertise, integrity and a cheerful, straight-shooting personality to match. After just one consulting call, the path became clear and I was off and running – not too many months later, signing a 2 book deal with Baker Books. Jana is a phenomenal coach, advocate and all around amazing human being who will not only work hard for you, but with you.

If you’ve got books within you and want to take the next step, whatever that may be, I cannot recommend this workshop enough.

 

 

Andi Andrew

Pastor, Speaker and Author of She Is Free and the upcoming Fake or Follower

Working with Jana Burson has been one of the best decisions of my writing career. Not only is she widely knowledgeable in all aspects of the literary journey, she is thorough, conscientious and of impeccable reputation within the publishing world. Gaining Jana as an agent has been acquiring a wise ally to help steward the message I feel compelled to share. I can’t recommend her more.

 

 

Lisa Whittle

Author, Speaker, and Host of the 5 Word Prayers Daily podcast

As an author, one of the best decisions I ever made was asking Jana Burson to be my agent. She has a wealth of experience in the publishing industry, a killer instinct for strategy and marketing, and the highest level of integrity. I trust her implicitly, and I recommend her to every writer I know. 

 

 

Sharon Hodde Miller

Blogger, Speaker and Author of Free of Me

JENN JETT

Owner of Jenn Jett Creative & The Well Studio

Jenn Jett is all about the big picture. A Jane of All Trades, and an accomplished marketer, writer and designer,  Jenn works with web and graphic design, product development, consulting and multi-media experiences. After working with major outlets like JC Penny, Walmart Corporate and IF:Gathering, she co-founded The Well Studio — a place where dreamers and doers who are weary and overwhelmed can come and be reminded of who God called them to be and walk confidently in that calling– to connect those dots for others. Out of her love to gather women, she launched Camp Well, a four day deep rooted retreat for dreamers and doer in Colorado. This Publishing Track was created to equip, encourage and walk along side women as they navigate their God given assignments as story tellers.

jennjett.com  //  instagram 

JENN JETT

Owner of Jenn Jett Creative & The Well Studio

Jenn Jett is all about the big picture. A Jane of All Trades, and an accomplished marketer, writer and designer,  Jenn works with web and graphic design, product development, consulting and multi-media experiences. After working with major outlets like JC Penny, Walmart Corporate and IF:Gathering, she co-founded The Well Studio — a place where dreamers and doers who are weary and overwhelmed can come and be reminded of who God called them to be and walk confidently in that calling– to connect those dots for others. Out of her love to gather women, she launched Camp Well, a four day deep rooted retreat for dreamers and doer in Colorado. This Publishing Track was created to equip, encourage and walk along side women as they navigate their God given assignments as story tellers.

jennjett.com  //  instagram 

WORKING WITH JENN

Working with Jenn is one of the easiest things I have ever done. She listens to my crazy thoughts and makes them into something beautiful and purposeful. The way that she not only creates great work, but speaks life into her clients is something you don’t find much these days.

 

 

Jamie Ivey

Podcaster & Author, Happy Hour Podcast & If You Only Knew Book

I loved working with Jenn to develop branding & products for Be The Bridge. She listened well, to make sure she understood what we were looking for. Then she offered creative advice and options for achieving our goals. She did not stop working until the work was perfect. We are so proud of our finished products. I highly recommend working with Jenn…she’s friendly, talented, professional, and will deliver the goods!

 

 

Latasha Morrison

Founder, Be the Bridge

Jenn has been a soul sister and fellow dreamer for a couple of decades now. She has always nodded yes when so many others looked at me confused. She is one of the first people I call when I have a new idea and need to do some brainstorming. Jenn’s experience as a designer, speaker and writer, gives her a unique perspective on branding and marketing in this industry.

 

 

Jennie Allen

Founder and Visionary, IF:Gathering

HEY WORDSMITHS!
Say Hello!

Let us know if you have any questions about our publishing & marketing workshop!

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